“ALLERGIC TO YOUR BULLSH*T” 3D embroidered Flexfit Baseball Cap

Your personal style is always reimagined with the ultimate in luxury headwear by Artist, designer and influencer BEN FRIEND.

Ben designs for some of the worlds top designer brands, you probably just didn’t realize you were wearing one of his iconic designs.

Are you Allergic? Then then hat is probably for you.

Are you allergic to their bullshit?
Then this hat is definitely for you.

This flexfit baseball cap is the perfect addition to your 2022 wardrobe.

“3D puff embroidery” means this artwork pops out away from the structured hat panels, allowing this messaging to stand out.

We use a special foam layer between the embroidered poly threads and the twill hat panels that raises the messaging. It takes double the time to manufacture, but I think it’s worth it.


• 63% polyester, 34% cotton, 3% spandex twill
• Structured, 6-panel, mid-profile (with a low-profile embroidery area)
• 6 embroidered eyelets
• Stretch band
• Silver undervisor
• Head circumference: 22”–23⅞” (55.9 cm–60.6 cm)
• Artwork designed in Los Angeles, Cap made and embroidered in the USA.

Size guide